How to use Exploding Insights
May 25, 2024
Peter
This article was written and proof-read by a ExplodingInsights editor.
Exploding Insights is a market research tool designed to help you discover profitable business ideas by identifying problems that people are actively paying money to solve. In this video, we'll go over how to effectively use the Exploding Insights platform to uncover these opportunities.
Understanding the Vision
The core vision behind Exploding Insights is to help you find profitable ideas faster. Every feature added to the platform is aimed at improving this metric and streamlining the process of identifying lucrative business opportunities.
Exploring the Landing Page
The Exploding Insights landing page consists of three main sections:
Search Bar: You can search for any niche or industry you're interested in exploring.
Category List: A collection of broad categories like AI, business, consulting, etc.
Subcategory List: More specific subcategories within the broader categories.
Searching for a Niche
Let's say you're interested in building a fitness product but unsure about the specific problem to solve. You can search for "fitness" in the search bar, and Exploding Insights will load all the problems (or pain points) within that category.
Understanding the User Interface (UI)
The UI displays a table of services listed on Fiverr, representing problems that people are willing to pay money to solve. Each row in the table represents a different pain point, with the following information:
Service Description: The Fiverr gig or service offered to solve the pain point.
Number of Orders: The number of times this service has been purchased, indicating the demand for solving this particular problem.
Price: The cost of the service, representing the amount people are willing to pay to solve the pain point.
By analyzing the service descriptions, order numbers, and prices, you can gauge the demand for solving specific problems and identify potential business opportunities.
Analyzing Pain Points and Demand
For example, one pain point might be "draw fitness workout illustrations," with 3,000 orders placed. This suggests a significant demand for fitness-related illustrations, which could be an opportunity to create a service or product catering to this need.Another example is a service offering "4K male fitness videos for your product or brand," with a high number of orders. This indicates a demand for high-quality fitness videos, potentially for gyms, trainers, or other fitness-related businesses.
Searching for Any Niche
Exploding Insights allows you to search for any niche or keyword, not just predefined categories. For instance, if you search for "violin," the platform will query its database and display pain points related to that niche.
Upcoming Features
One upcoming feature mentioned in the video is the "Insights" button, which will provide product and service ideas based on the identified pain points, making it even easier to generate business ideas.
Conclusion
Exploding Insights is a powerful tool for identifying profitable business opportunities by analyzing real-world demand for solving specific problems. By exploring the platform's user interface, searching for niches, and analyzing pain points and demand, you can uncover lucrative ideas and stay ahead of the competition.Remember, the UI and features are constantly evolving, so be sure to provide feedback and suggestions to the Exploding Insights team to help improve the platform further.
